As a UX/UI Designer at Moneytrans, I led the complete redesign of the company’s public website. This platform serves both as a showcase for financial products and as the main entry point for customers using Moneytrans services.
The challenge was to create a visually appealing yet highly functional site that simplified complex financial information. Given that our target audience consists of migrants with limited financial knowledge, we focused on accessibility, clarity, and an intuitive user experience.
After defining the project requirements, we developed interactive prototypes, iterated based on stakeholder feedback, and implemented the final design using Elementor in WordPress.
Since launch, the website has continuously evolved, incorporating new products, refining content, and optimizing conversion rates through data-driven design improvements.
Moneytrans expanded into the B2B sector, offering its infrastructure to emerging businesses in the industry. To support this, I designed a high-converting landing page with clear, engaging content tailored to a tech sector audience.
The design features a modern aesthetic with dynamic visuals, Lottie animations, and an intuitive navigation flow optimized for conversion. The main challenge was adapting Moneytrans’ B2C identity to a more professional and innovative context while maintaining brand coherence.
Illustration system
These illustrations were designed to make complex economic concepts more accessible across blogs, websites, and educational platforms. Aligned with Moneytrans’ visual identity, they feature bold, colorful shapes inspired by paper cutouts.
Inspired by design systems, illustration systems are built from components that enable the combination of elements to create complex illustrations in the most efficient way.
Marketing material
As a graphic designer at Moneytrans, I played a key role in supporting the marketing team by creating compelling visual content for campaigns, banners, mailings, and all the organic materials needed to promote Moneytrans.
I specialized in producing high-quality visual assets, including videos, motion graphics, infographics, and creative photographic compositions, contributing to strengthening Moneytrans’ brand identity and increasing engagement.
