One of the first tasks in this proyect was rebranding the current logo and designing new stationery.

The brand was conceibed to work both with Patients and Doctors, so it would have an aseptic look combined with a fun final touch. Color and Graphics were specially designed to provide a value-added differentiation in a competitive dental market.

Most of my work at Alineadent consisted of supporting the marketing team with social media designs for the general public and mailings for doctors and professionals about workshops, lectures and commercial information.

It was a challenge to make an unattractive topic such as invisible orthodontics appealing to a mostly young audience through illustrations, videos and influencer collaborations, trying to move away from the sanitary aesthetics that exist in this sector.